Customer Journey Mapping Deep Dive
Are you ready to transform the way your organization designs experiences? Whether you serve customers, students, visitors, patients, or clients. Our Customer Journey Mapping course is your first step toward creating memorable, impactful interactions.
This fun and in-depth session is designed to help teams in any industry deeply empathize with their audiences, understand their pain points, and uncover new opportunities. From enterprises to government programs, our course equips you with the tools to design services and programs that truly resonate.
Speaker
Rachel Elson
UX Lead, zu
Rachel is a UX Lead with a deep understanding of user research, competitive analysis, and usability. As a leader within zu Academy, our training and teaching arm, Rachel guides teams through the Design Thinking process, equipping them to improve experiences, innovate products, and streamline processes. Within our studio, she helps teams navigate challenges with a calm, intuitive approach, driving impactful UX research and consulting that uncovers insights to inform transformative, user-centered solutions.
Rebecca Ready
Director of Strategy, zu
Rebecca is a Strategy Director with 15 years of experience helping teams and clients launch meaningful digital products. She partners with leaders to shape digital strategies that align user needs with business outcomes. At zu, Rebecca leads our research and strategy practice, making complex challenges simple, authentic, and aligned with our clients' brands. In this workshop, she'll guide teams in mapping user pain points, uncovering critical moments of truth, and aligning on a shared vision for enhancing user experiences.