Saturday, May 17, 2025
In an increasingly interconnected and fast-changing world, complexity is not just a challenge—it's a constant. Whether in technology, systems, or social structures, complexity can overwhelm users, hinder decision-making, and reduce clarity.
Our panel of expert leaders will explore various hypotheses for how to lead effectively in such environments, and how user experience professionals are better equipped to navigate ambiguity, align teams, and create human-centered solutions.
Director, Customer, Analytics and Digital Transformation City of Edmonton
A servant leader focused on leading digital change management with a pragmatic, client focused approach.
Managing Partner, Punchcard Systems
Sam Jenkins is the Co-Founder and Managing Partner at Punchcard, a digital product and transformation studio based in Edmonton, with team members across Canada. With a career rooted in human-centered design, Sam has spent over twenty-five years helping organizations use technology to improve experiences and outcomes. At Punchcard, he leads teams that craft thoughtful, impactful digital products -- always starting with the people they’re built for.
