Saturday, May 17, 2025
What makes some website experiments succeed while others miss the mark? The key is understanding the behavioral patterns that impact user decisions and applying them to craft smarter A/B tests. Drawing from years of experience in website optimization and CRO, this session explores the behavioral principles that have the greatest impact on user behavior. By combining actionable heuristics, real-world examples, and insights into common pitfalls, this talk will help you rethink experiment design and unlock new opportunities for growth and engagement.
Attendees will leave with a deeper understanding of key behavioral patterns that influence user decisions and a playbook of actionable test ideas to boost user conversions.
Data Analyst, DigData
Sonia May-Patlán is a web developer and CRO expert at DigData, with over a decade of experience in building and optimizing websites through data-driven insights. With her background in software development and UX, she specializes in website audits, A/B testing, and conversion optimization.
Passionate about making data analytics accessible, she helps teams move beyond surface-level metrics to uncover meaningful opportunities for growth.
