Opening Keynote

Structure as Strategy

Saturday, May 17, 2025

How org structure shapes experiences and product strategy.

9:15 AM

Betty Andrews Recital Hall

Our Keynote Speaker

Gene Smith

Gene Smith

Assistant Deputy Minister

Gene is the Assistant Deputy Minister of Digital Design and Delivery and Chief Digital Officer at Alberta Technology and Innovation, where he leads the province’s digital transformation efforts.

Prior to that he served the Executive Director of Outreach at Communications and Public Engagement where his team launched multiple award-winning advertising campaigns and successfully unified dozens of government websites.

Before joining the Alberta Government, Gene helped found one of Canada’s leading experience design consulting firms, working with clients across the country to launch sophisticated digital products and services and plan their digital transformations.

UX Edmonton illuminated stage

Friday, May 16, 2025

Workshops

$85  

Saturday, May 17, 2025

Conference

Early bird ticket

$50 

Tickets available until
March 31, 2025

Regular ticket

$75 

Ticket available until
May 15, 2025

Last minute ticket

2 days before event